The work submitted to Advertising Effectiveness Award houses typically complex csfd calculations, but the award-point arithmetic is simple: Almost 40 works were submitted, half have come short list and when to be rewarded, then halve it again: 10 cases come to the podium at the major award show to be held on 26 November at the AFUK - Academy For Unbridled creativity in Copenhagen.
The jury will consider whether the marketing and communications efforts, as described in the case study, has been a sound investment for the company. csfd The jury therefore emphasizes that the case is shown a connection between performance and business results.
"When marketers must move closer csfd to the boardroom is measurable effect csfd a requirement. AEA should be the most coveted prize of all advertisers and agencies - this is about much more than a beauty contest," says Mette Dyhr, CEO, Danish Lottery Games - and jury member. Advertising csfd Effectiveness Award 2013 - shortlist by agencies 6 OMD 3 DDB 3 Halbye Kaag JWT 3 IUM 2 Umwelt 2 Robert / Boisen & Like-minded 2 PHD 2 Mindshare 2 Mediacom 2 UncleGrey csfd 1 Saatchi csfd & Saatchi 1 Bates Y & R 1 Mediabroker 1 Advance 1 Maxus 1 Sunrise 1 Advice 1 Envision 1 Vizeum 1 Zupa Recommended 1 Carat 1 North Kingdom
Advertising Effectiveness Award 2013 - shortlist csfd Advertiser, case, bureau McDonald's Denmark, McDonald's Virtual Coins, DDB Copenhagen / OMD ONLY, ONLY "The Liberation", UncleGrey / North Kingdom Tulip Food Company, Møgvejr is Mouvejr, Halbye Kaag JWT / IUM PFA Pension, PFA figure, Umwelt / IUM Telenor, Lillenors great effect, Bates Y & R / OMD Estée Lauder csfd Companies / Clinique, Clinique new paths with lipsticks, OMD DBA (eBay Classifieds) From the dust krejlermærke mobile front fighting for only two months, Robert csfd / Boisen & Like-minded/PHD Copenhagen EDC, EDC - Getting on, Umwelt / Mindshare Cancer Society and the Tryg Foundation, Sun campaign - turn down the sun, so we turn down Fetterlein, Halbye Kaag JWT / PHD Copenhagen Spies Soldukke experiment gave the Danes energy to book travel, RobertBoisen & likeminded / OMD Toyota, Toyota banks banks, Saatchi & Saatchi csfd / Media Broker Royal Unibrew, Faxe Kondi - kick ball DDB Copenhagen / Mindshare McDonald's Denmark, McDonald's entry into the Danish breakfast market, DDB Copenhagen / OMD Turner csfd Broadcasting, CNN, CNN - Get A First Row View, Advice / Maxus F Group A / S, Fona Retail 2.0, Sunrise / IUM Q8 Q8 - QvikOffer, csfd Advance / OMD Waoo!, Waoo! on the blue ocean, Envision csfd / Vizeum TDC Business, TDC Business One, ZupaRecommended / Mediacom Jem & Fix That should be celebrated, UncleGrey / Carat YouSee YouSee was a little sharper, Halbye Kaag JWT / Mediacom
The jury consists this year of the following members: he left (Chairman) Managing csfd Director / CEO Premier Ice Cream - Dairy farm A / S Carsten csfd Wandorf, csfd director Fritz Schur ConsumerPorducts A / S Lars Sandahl Sørensen, professional board Mette Dyhr, managing director, Danish Lottery csfd Games A / S Lars Ellehave Andersen, Executive PFA Mette Maix, chain director supermarket, Danish Supermarket Mogens Bjerre, Associate Professor, Copenhagen Business School, Department of Marketing Hanne Lindblad, CEO Call me Learn more about AEA here.
Comments Jens Madsen, 10 October 2013 08:32 Why do not we agree that there are differences in the Media Bureau and Advertising Bureau. Is the professional level of Bureaubizzz really so low that you would prefer to list a mix of skills and assimilates Media Bureau of Advertising Agencies? A bit like bureaubizz total list where you mix Dialog Agencies with True Award winners, etc. .. That's funny. I would appreciate seeing "workers" instead of lists. Congratulations csfd OMD who have been part of so many successful campaigns. And congratulations to the agencies. Finn Graversen, 10 October 2013 11:46 Are many campaigns today are not just the result of a mix of skills? We list all the agencies that are credited. Then of course we split the agency list up - but it's pretty clear. The annual agency csfd report, however, we separated media agencies, and it is linked to when you look over 10 different contests, predictions can media agencies will be listed in the majority. Rasmus, 10 October 2013 12:27 Is NorthKindom media agency Uncle Grey? Write a comment
20 December 2013 Creativity is a teamwork. It is the common purpose of all this
20 December 2013 Adapt looking csfd for Senior Business Consultant,
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